Executive · Advisor · Board-level Partner · Educator

Shadrin Sergey

Operations. Supply Chain. Business Transformation.

25+ years of international experience turning strategy into operational and financial results across FMCG, Retail and Manufacturing.

Europe · CIS · Middle East · Asia · Africa
Sergey Shadrin
About

I am an executive with more than 25 years of international experience in operations management, supply chain and business transformation.

I have worked at COO, Operations Director and Supply Chain Director level, leading manufacturing, procurement, logistics, planning, sales & operations alignment and transformation programs.

My core focus is situations where the strategy is already defined, but the company needs to turn it into a working operating system and a measurable business result.

I have worked across different businesses and countries — from FMCG and Retail to Manufacturing — leading both individual functions and end-to-end operating systems and transformations.

ExecutiveRunning the business and its operating performance.
AdvisorHelping owners and leaders navigate complex transformations and management decisions.
EducatorTeaching and developing management thinking in executives.

Career

Not a list of titles — the mission each organization asked me to deliver.

RG Brands KazakhstanCOO
Mission
Build and lead the operating system enabling the next stage of business growth.
Scope
Logistics · Supply Planning · Demand Planning · Quality · Manufacturing · Purchasing
Key focus
Localization · Uzbekistan brownfield · Operational Master Plan · scalable growth
SBD MoroccoCOO
Mission
Transform the operating model and improve business performance through stronger planning, execution and operational governance.
Scope
Operations · Logistics · S&OP · Transformation
Key focus
Digitalization · S&OP transformation · Operational performance
AKFAUzbekistanCOO
Mission
Transform a diversified operating organization into a more integrated, measurable and scalable operating system.
Scope
Operations · Planning / IBP · Logistics · Digital · Organization
Key focus
Roles & KPIs · capabilities · planning transformation · operational efficiency
OkeyRussiaSupply Chain & Logistics Director
Mission
Build a supply chain capable of supporting a large-scale retail business while improving service, inventory and logistics economics.
Scope
Supply Chain · Logistics · Warehousing · Network · Budget
AuchanRussiaSupply Chain Director
Mission
Build the Supply Chain function from the ground up and create the capabilities required for scalable retail growth.
Scope
Forecasting · Supplier Development · Logistics Network · Replenishment · Service
DanoneRussiaOperations Performance Director
Mission
Improve performance across a multi-country manufacturing and logistics network through operational excellence, network optimization and transformation.
Scope
19 plants · 50+ logistics sites · Operations Performance · Network · Digital Operations
Danone UkraineSupply Chain Integration Manager
Mission
Leading teams following business integration and establishing an effective S&OP / business planning system.
Scope
S&OP development and leading · Operational transformation · Network design
Earlier career

Danone Saudi Arabia · Danone China · Danone CIS · other international operations roles — progressive responsibility across operations, supply chain, manufacturing and business performance.

Career in One Line

From building functions to transforming businesses

Danone
Operations & Supply Chain Performance
→
Auchan
Build Supply Chain from scratch
→
Okey
Large-scale Retail Supply Chain
→
AKFA
Business Transformation
→
SBD
Operating Model set up
→
RG Brands
Scalable Growth
Education

Foundations behind the practice

Degree
MBA
Vlerick Business School
Degree
PhD in Economics
Russian Economics University
Executive Education & Teaching
Executive MBA Lecturer
Team University & Kozminski University — Operations Management
Sergey Shadrin with Executive MBA participants
Executive MBA cohort
Session highlights
Where I Create Value

What I do for a business

Strategy → Execution

Turning strategic choices into an operating model capable of delivering results.

Operations & Supply Chain

Designing end-to-end operating systems across planning, procurement, manufacturing, logistics and customer service.

Business Transformation

Changing processes, decision rights, capabilities, organization and management systems — not just implementing projects.

S&OP / Business Planning

Creating a management mechanism that connects demand, supply, finance, scenarios and executive decisions.

P&L & Operational Performance

Connecting operational decisions with revenue, margin, working capital and cash.

Leadership & Organization

Building teams, capabilities and management systems that can operate without permanent executive intervention.

Executive

Leading businesses through complexity.

Leading businesses and operating systems through growth, transformation and complexity.

Advisor

Working alongside owners and boards.

Working with owners, boards and senior executives on strategic choices, operating models and transformation.

Educator

Teaching how strategy becomes execution.

Teaching executives how companies actually turn strategy into execution.

My Approach

Strategy is only the beginning.

I believe that the gap between strategy and results is rarely caused by strategy alone.

It is often created by the way an organization makes decisions, allocates resources, designs processes and manages execution. My work is focused on closing that gap.

Strategy
↓
Operating Model
↓
Decisions
↓
Processes
↓
Capabilities
↓
Execution
↓
Business Result
Selected Results

Scale of experience

25+ years
international operations experience
1,500+
people led
19 / 50+
plants / logistics sites managed within Danone Operations Performance
$20M+
annual savings delivered through operations/network transformation
$0.5B → $1B
operational master plan for scalable growth
5 regions
Europe · CIS · Middle East · Asia · Africa
Educator

Executive MBA · Operations Management

Team University & Kozminski University

I teach executives to look at the company not as a collection of functions, but as an integrated operating system — from strategy and decision-making to execution and financial results.

My Focus
Strategy
→
S&OP
→
S&OE
→
Execution
E2E processes · Decision making · Operations · Supply Chain · Transformation
Beyond Business

Running · Culture · Sketching · Sustainability

Sergey Shadrin with a finisher medal at the Almaty Marathon
Almaty Marathon
Contact

Let's talk about the business behind the strategy.

For executive roles, advisory work, board-level discussions, transformation projects or executive education.

Executive Roles Advisory Board-level Discussions Executive Education